Analysising my Film Poster.

For my film poster, I did a poster very much like the paranormal activity film trailer, of the "night vision" effect. I took the image of a cinema audience and then with photoshop created the night vision effect by putting a green filter on in, desaturating it, changing the opacity and also editing the contrast. Once that had been done, I printscreened the image on the cinema screen from the footage we have for trailer where the character is entering the mine, and as you can see it is the shot that the actor enters the darkness, which  intrigues the audience and doesn't give anything away, as the audience want to know what is inside the entrance, and what lies beneath the darkness. You can also see that I have brightened the outside of the mine to emphasise the darkness of the tunnel and how he is leaving the light to enter this shrouded, mysterious zone. As you can see I have also included the audience in the cinema, as it shows the reaction of them, and how they are very much drawn to the screen; even though it doesn't show the reactions of the people, I think the audience filled up in the cinema shows that its a mass audience film and the way they are all drawn to the screen shows the great interest in the action on it, therefore making the people looking at the poster want to watch it. The title "Beneath" is central, showing the clear name to the audience and drawing attention to it, however not overpowering the cinema screen, as that is the main focus in the poster. You could say that I didn't use the rule of thirds, however I didn't really want that in this particular shot, as I wanted the cinema screen to represent it being the centre of attention, and hopefully being a talking point within conversation amongst people, and as you know word of mouth is one of the best types of advertising you can get. It also has at either side of the screen ratings from 'big names' in the industry for example "The Times" and "New Era", and this would also draw attention as if such names brand this film with a 5*, the audience would automatically think it should be good as big names such as these wouldn't say so otherwise. The institutional information is also there showing all the big names in the directory industry and the company name of Dawstop Productions may also appeal to the people looking at the poster, as a lot of advertisements claim to have the same producers as "Saw" for example, and this would draw the niche audience from that type of film to this one.