Transformers Trailer Analysis

Transformer: Dark of the Moon
Directed by: Michael Bay.
Starring: Shia LaBeouf, Rosie Huntington-Whiteley, Markiss McFadden, Josh Duhamel, John Turturro, Tyrese Gibson, Patrick Dempsey.
Plot: The Autobots led by Optimus Prime, are back in action, taking on the evil Decepticons, who are determined to avenge their defeat in 2009’s "Transformers: Revenge of the Fallen". In this new film, the Autobots and Decepticons become involved in a great space race between the U.S. and Russia, with a focus on the Cold War and the moment man walked on the moon in 1969, and once again human Sam Witwicky (Shia LaBeouf )  has to come to the aid of his robot friends. There’s new characters too, including a new villain in the form of "Shockwave", a longtime ‘Transformers’ character who rules Cybertron while the Autobots and Decepticons battle it out on Earth.

Trailer: http://www.youtube.com/watch?v=3H8bnKdf654
Analyzing the Trailer: At the beginning of the trailer it starts of with setting the scene with a small description on the screen telling us the time zone the film is setting, being "July 20th 1969". Quickly after this the use of Camera Angles are effective as we see a Metallic cylinder object flying quickly through space, drawing the audiences attention quickly to find out what it actually is. You see the object land on the Moon, which again at this point most of the audience realise it maybe mankind landing on the moon, which is shortly followed by the dialogue saying "A Generations greatest Achievement" and "Our nations proudest moment". This written information now has verified in the audience's mind this is the Americans landing on the Moon as well as the real life footage of the reaction on some Americans when this took place. There is a close up of a Spaceman's foot landing on the moon with the emphasised noise to make it more dramatic. The non-diagetic sounds at this point is a trumpet giving you a slight sense of pride at this moment, which suddenly changes to a silence and back to the offices in the States, and hearing the Spacemen through their communications, which makes the audience feel tense as if what is to happen, as it has changed in  a quite dramatic fashion. From here on the sound starts to gradually get even more tenser, and more robotic noises are heard and sounds which are non-diagetic causing the audience to be intrigued. The Spacemen also talk within this tense moment, saying things like "Your not gonna believe this" and "You can not believe what we're seeing", again not giving anything away to the audience yet, keeping the audiences attention drawn to the trailer. Both through the zooming in from a establishing shot to about a mid shot, and the talking in the background saying "No sir, we are not alone" it gives you a feeling that there is something hidden within the trailer, which you will find out if u carry on watching. There is a close up and an extreme close up of the Robot withing the metallic alien spaceship, which isn't activated but seems as though it is not in action, but then the eye lights up blue, and through going deep into the robot through its eye we see all the gears and cogs starting to move as if it is going to start up now, but infact it starts to build itself into the "Transformers" title of the film, which is a great effect as it goes with the whole transforming theme.